Today I’m going to talk to you about fresh content. What even is fresh content? Well obviously fresh content is pinning brand new content on your site. But unless we are constantly creating posts we are going to run out of things to put on Pinterest. So what other types of fresh content are there? Well fresh content can be a few things really. Let’s have a look at the pins you’ve got and try and make fresh content with them.
So first of all there’s one that you’ll probably hear all the time. Create multiple pins. Fresh content can be as easy as popping a new image up. Pinterest can see the different colours in an image and it knows it’s a new image although it can’t read it and it can’t exactly see what it is, it tries to match pins by image with other pins so it will know it’s something new. So if you’ve got a great old post that you want to give a bit of a refresh on pinterest and repinning is just not doing it’s job, head over to Canva or Picmonkey or whatever you use and create a couple of new pins. Long pins are not as well loved anymore on Pinterest so they are telling you to avoid using them however I do still see a lot of traction on my long pins. So if you’re creating a couple anyway it could be worth popping one on, it’s totally your choice.
Change the text!
If you don’t have time to sit down and create a new pin a simple way of changing your content into fresh content would be changing the alt text or the pin text depending on where and how you upload it. So instead of ‘Do you love chorizo? Would you love to try this brand new chicken and chorizo pasta bake that I made?’ You could change it to ‘Have you got left over chicken in your fridge? Do you have some chorizo that you would love to use? Well I made this chicken and chorizo pasta bake and you will definitely want to try it!’ Simply changing up your text like that will make that pin fresh content and then you can pin it up again.
Now if you haven’t already tried it, a good tip would be to try doing hashtags. Hashtags on Pinterest work a little bit different to everywhere else. So people are not necessarily going to be searching for the hashtag ‘Louis Vuitton handbag’ . It would more be a keyword than a hashtag. But they could be searching for #handbag or #fashion. Try one of those and see what you get!
So what is fresh content? Fresh content is really just refreshing the content you’ve got. You don’t have to go and make a hundred posts. Repurpose and reuse! I’d love you to pop me a comment below and let me know how you are making your pins fresh content!